Click Kathie & Clinic to find how to work together


Our lube is eminently suitable for women because:

  • It contain no glycerine.  Glycerine, found in most intimate lubricants, feeds the fungus Candida albicans, even at low concentrations. Candida albicans is responsible for most cases of vaginal thrush.  Glycerine also increases the osmolarity of a lube, making damage to vaginal mucosa more likely, and therefore more susceptible to opportunistic infection by Candida spp., Gardnerella vaginalis or other pathogens. More about osmolarity later.
  • It is pH balanced with the vagina – the vagina is naturally acidic at around pH 3.8 – 4.5. This is so that it can keep itself free from microbial infections – if the vagina becomes more slightly alkaline it can become more hospitable for opportunistic infection. Interestingly, a fungal infection can (though not necessarily) also make the vaginal canal less acidic.  Another interesting fact, sperm has a more alkaline pH than the vagina. If you are trying to conceive, it may be better for you to use a lube specifically designed for this, using one that has a pH matching sperm – do note that a lube for TTC may be more irritating to your vagina purely because of this pH issue.
  • It has a low osmolarity (around 227mOsm/kg – WHO recommends under 380mOsm/kg for intimate lubricants). This means that because of their composition, they have little to no osmotic pull on the tissues they are applied to, meaning that they are less drying and damaging to vaginal mucosa. Hyper-osmolar products (containing concentrations of components higher than the body’s cells) may increase suspect ability to infection through drying and damage to the skin.
  • It contains lactic acid – which is produced naturally by the vagina as one of the defence mechanisms to help maintain its acidity. Lactic acid supports a healthy vaginal microbiome. Our lubes have added lactic acid for that little bit of VLC.
  • It contains a unique blend of herbs and we are a herbalist-led brand.
  • It contains no nasties – no chemicals thought to be toxic, such as spermicides (such as Nonoxynol-9 which is a detergent which can ‘punch’ holes in sperm membrane walls), chlorhexidine (an antibacterial agent, which can disrupt natural vaginal flora), parabens (which are preservatives thought to have hormone disrupting properties) or Octoxynol 9 (an emulsifying agent, which may be an irritant).  It is thought that, depending on the substance, the exposure and the individual’s physiology, a percentage of what goes on the skin enters the blood stream, and vaginal mucosa is some of the most absorbent tissue on the body (without metabolising that which it absorbs). This means that it’s especially important that we know what is going on and in us. Some toxins could also be irritant. Any irritation to the vaginal mucosa can cause damage to the tissues on a micro level, which leaves it more likely to opportunistic infection such as Candida albicans. See below for a bit more on some of the nasties we avoid.
  • Being a vegan herbalist-led brand we believe that plants are pretty cool. Complex synergistic chemistry, low environmental impact, no impact on animals, and no animal testing: Wylde One has 99% natural ingredients.
  • It is 97% organic – we believe that no pesticides are best for our bodies and the planet.
  • We are Totally Natural, Passionately Organic, Intimately Wylde.
  • It has a lasting slick feeling – thereby a low reapplication rate.
  • It is non sticky, non staining.
  • It loves the vaginal microbiome – which in turn help to keep the balance between ‘bad’ pathogens and ‘good’ bacteria on the happy side.
  • Our lube helps you experience pleasure and support you in safely returning to exploring your sensual and sexual anatomy.
  • Wylde One is a water based lube. This means it is compatible with condoms and has been tested to be so. It is also suitable for use with all types of toys. It has been tested to be non-cytotoxic (not harmful to human cell lines).
  • Winner of Janey Loves 2020 Platinum Awards, Feminine Care category.
  • BPA-free packaging, with a carbon footprint 40% lower than comparable plastic tubes.

We say No to these Nasties


An antibacterial agent, which can indiscriminately disrupt healthy vaginal flora.

Cyclomethicone, cyclopentasiloxane and cyclotetrasiloxane

Commonly found in silicone-based lubricants, these chemicals have been linked with uterine cancer in animal studies. There has been almost no research conducted to examine the long term impacts of vaginal exposure to these chemicals in women.


This can be a naturally occurring product but, found in most intimate lubricants, feeds the fungus Candida albicans, even at low concentrations. Candida albicans is responsible for most cases of vaginal thrush. Glycerine also increases the osmolarity of a lube, making damage to vaginal mucosa more likely, and therefore more susceptible to opportunistic infection by Candida app or Gardnerella vaginalis

Mineral Oils and derivatives

Oils derived from crude oil production. These are used in the traditional cosmetic industry due to their skin feel and economic price. However, these can break down condoms and cause intimate irritation, increased risk of infections and changes in vaginal pH.

Nonoxynol 9

This is a detergent and surfactant (which are often included in cosmetics for their catering or emulsifying properties), was found to ‘punch’ a hole in the cell membrane of sperm, thereby making it suitable for use as a spermicide. However, it is so good at breaking down cell membranes that this may also have the same effect on vaginal cell membranes, increasing risk of infection.

Octoxynol 9

A detergent and surfactant which may cause irritation and endocrine disruption.


A family of synthetic preservatives found in many cosmetics and personal care products which may have a link to hormone disruption.


Plasticisers found in a whole host of cosmetics and plastic toys. Some of these are suspected endocrine/hormone disrupters and may be linked to reproductive toxicity and fertility issues.

Polyquaternium 15

Sometimes found in water based lubricants, Polyquaternium 15, a positively charged polymer, appeared to actively increase HIV replication in cell cultures in one study, and therefore could raise one’s risk of HIV transmission

Propylene Glycol

This is a synthetic liquid substance that absorbs water and is also used as an anti-freeze in the food, chemical and pharmaceutical industries that may cause allergic contact dermatitis, with a higher incidence in those with eczema or fungal infections.

Sodium Hydroxide

Also known as lye or caustic soda, this is a strongly alkali substance.

Synthetic Dyes

Substances that confer colour. They may cause irritation on contact and exposure to intimate mucosal membranes and skin.

Synthetic Fragrances

Substances that confer scent. Often a combination of products of unknown toxicity and allergy, they are often attributed to vaginal irritation and therefore higher susceptibility to infection. Any of our products that are scented will be done so using essential oils and are not advised for use on intimate skin.


An antibacterial preservative, which may be associated with hormone disruption.